Implications of Flash Strikes in Tourist Experience: A Case Study on Kerala Tourism
Diya Jose
Student, Mahatma Gandhi University, Kottayam
Alwin Lalymon
Student, Mahatma Gandhi University, Kottayam
Ashmika Balakrishnan.K
Student, Mahatma Gandhi University, Kottayam
Sony. M. Cherian
Student, Mahatma Gandhi University, Kottayam
The primary objective of this research is to explore the effects, consequences, and implications of flash strikes (hartal) in tourism. This mini case study in the context of Kerala tourism critically evaluates the political extremism, which directly or indirectly causes the quality of life of people. To attain this goal, the researchers conducted a study on the narrations about flash strikes in ‘Trip Advisor’ and from ‘Say No to Hartal Movement’ of the last three years. Based on the findings of the study, the need for emphasizing in finding alternative choices or solutions for this social issue is inevitable.
Keywords: Hartal, Tourism, Social Issues, Kerala
The above paper is presented at National Media Management Conference on Communicating Tourism: Media, Soft Power, and Management powered by In-Depth Communication.
16 November 2019 | St. Xavier’s College, Kothavara, Vaikom, Kerala
All abstracts have been published in conference souvenir with ISBN 978-1-647337-82-7