{"id":193,"date":"2019-11-22T07:15:20","date_gmt":"2019-11-22T07:15:20","guid":{"rendered":"http:\/\/indepthcommunication.com\/?page_id=193"},"modified":"2019-11-22T07:15:20","modified_gmt":"2019-11-22T07:15:20","slug":"new-zealands-destination-promotion-a-case-study-on-the-impact-of-the-film-lord-of-the-rings-on-tourism","status":"publish","type":"page","link":"https:\/\/indepthcommunication.com\/index.php\/conferences\/conference2019\/confirmed-papers\/new-zealands-destination-promotion-a-case-study-on-the-impact-of-the-film-lord-of-the-rings-on-tourism\/","title":{"rendered":"New Zealand\u2019s Destination Promotion: A Case Study on the Impact of the Film \u2018Lord of the Rings\u2019 on Tourism"},"content":{"rendered":"

New Zealand\u2019s Destination Promotion: A Case Study on the Impact of the Film \u2018Lord of the Rings\u2019 on Tourism<\/strong><\/p>\n

Dr. Desbastuti Dasgupta<\/em><\/strong>
\nAssistant Professor, Ashutosh College, Kolkata
\nGrishma Raj Aryal<\/strong>
\nStudent, Sri Sri University, Cuttack<\/em><\/p>\n

With the rise in the number of travelers around the globe at 1.4 billion global travelers by the end of 2019, the global tourism industry contributes $8.8 trillion and 319 million jobs to the world economy.\u00a0 With such growth, the government and different stakeholders of tourism industry are constantly marketing their destination through various channels as tourism has positively contributed to a country\u2019s economic progress. In this light, destination tourism induced by films has been one of the key strategies used by tourism marketers and government to promote a specific destination. Being increasingly aware of the international release of the film \u2018Lord of the Rings\u2019(LoR), Tourism New Zealand (TNZ) aligned its promotional strategy to draw tourists in their country.<\/p>\n

The objectives of this study are as follows:<\/p>\n

    \n
  1. To identify the strategies used by TNZ to align its promotion mix with the movie LoR<\/li>\n
  2. To identify the economic and social impact on New Zealand\u2019s tourism post the release of the film.<\/li>\n<\/ol>\n

    This study will review articles, research papers, economic surveys and analysis related to the TNZ destination promotion strategy and its socio-economic impact on New Zealand\u2019s tourism. This case study analyses the destination promotion strategy undertaken by TNZ, and the subsequent impact on New Zealand\u2019s tourism generated by promoting its destination in the movie LoR.<\/p>\n

    Keywords: <\/strong>Destination Promotion, Tourism New Zealand, Global Tourism, Film Induced Tourism<\/p>\n

    The above paper is presented at National Media Management Conference on Communicating Tourism: Media, Soft Power, and Management powered by In-Depth Communication.
    \n16 November 2019 | St. Xavier\u2019s College, Kothavara, Vaikom, Kerala<\/strong><\/p>\n

    All abstracts have been published in conference souvenir with ISBN 978-1-647337-82-7<\/p>\n","protected":false},"excerpt":{"rendered":"

    New Zealand\u2019s Destination Promotion: A Case Study on the Impact of the Film \u2018Lord of the Rings\u2019 on Tourism Dr. Desbastuti Dasgupta Assistant Professor, Ashutosh College, Kolkata Grishma Raj Aryal Student, Sri Sri University, Cuttack With the rise in the number of travelers around the globe at 1.4 billion global travelers by the end of 2019, the global tourism industry contributes $8.8 trillion and 319 million jobs to the world economy.\u00a0 With such growth, the government and different stakeholders of tourism industry are constantly marketing their destination through various channels as tourism has positively contributed to a country\u2019s economic progress. In this light, destination tourism induced by films has been one of the key strategies used by tourism marketers and government to promote a specific destination. Being increasingly aware of the international release of the film \u2018Lord of the Rings\u2019(LoR), Tourism New Zealand (TNZ) aligned its promotional strategy to draw…<\/p>\n

    Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":134,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-193","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":1,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":194,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/193\/revisions\/194"}],"up":[{"embeddable":true,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/134"}],"wp:attachment":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/media?parent=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}