{"id":159,"date":"2019-11-22T04:29:12","date_gmt":"2019-11-22T04:29:12","guid":{"rendered":"http:\/\/indepthcommunication.com\/?page_id=159"},"modified":"2019-11-22T04:29:12","modified_gmt":"2019-11-22T04:29:12","slug":"influence-of-film-induced-tourism-in-promoting-tourist-places-in-kerala","status":"publish","type":"page","link":"https:\/\/indepthcommunication.com\/index.php\/conferences\/conference2019\/confirmed-papers\/influence-of-film-induced-tourism-in-promoting-tourist-places-in-kerala\/","title":{"rendered":"Influence of film-induced tourism in promoting tourist places in Kerala"},"content":{"rendered":"<p><strong>Influence of film-induced tourism in promoting tourist places in Kerala<\/strong><\/p>\n<p><strong><em>Jishnu.D<\/em><\/strong><br \/>\n<em>Research Scholar, Central University of Tamil Nadu, Thiruvarur<br \/>\n<\/em><strong><em>Dr. Shamala R<br \/>\n<\/em><\/strong><em>Assistant Professor, Central University of Tamil Nadu, Thiruvarur<\/em><\/p>\n<p>The current paper examines film-induced tourism in Malayalam cinema and how it helps destination promotion in Kerala. Here we select three films and analyze how those films promote tourist destinations. The films selected are 1. Ordinary, 2. Charlie, 3. Kumbhalanghi Nights. A questionnaire survey was conducted among 100 respondents to find out the influence of each cinema in promoting the image of tourist destinations. The findings of the study implied that there is a significant positive relation between film-induced tourism and destination promotion in Kerala.<\/p>\n<p><strong>Keywords<\/strong>: Malayalam cinema, Destination Promotion, Film-induced tourism<\/p>\n<p>The above paper is presented at National Media Management Conference on Communicating Tourism: Media, Soft Power, and Management powered by In-Depth Communication.<br \/>\n<strong>16 November 2019 | St. Xavier\u2019s College, Kothavara, Vaikom, Kerala<\/strong><\/p>\n<p>All abstracts have been published in conference souvenir with ISBN 978-1-647337-82-7<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influence of film-induced tourism in promoting tourist places in Kerala Jishnu.D Research Scholar, Central University of Tamil Nadu, Thiruvarur Dr. Shamala R Assistant Professor, Central University of Tamil Nadu, Thiruvarur The current paper examines film-induced tourism in Malayalam cinema and how it helps destination promotion in Kerala. Here we select three films and analyze how those films promote tourist destinations. The films selected are 1. Ordinary, 2. Charlie, 3. Kumbhalanghi Nights. A questionnaire survey was conducted among 100 respondents to find out the influence of each cinema in promoting the image of tourist destinations. The findings of the study implied that there is a significant positive relation between film-induced tourism and destination promotion in Kerala. Keywords: Malayalam cinema, Destination Promotion, Film-induced tourism The above paper is presented at National Media Management Conference on Communicating Tourism: Media, Soft Power, and Management powered by In-Depth Communication. 16 November 2019 | St. Xavier\u2019s&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/indepthcommunication.com\/index.php\/conferences\/conference2019\/confirmed-papers\/influence-of-film-induced-tourism-in-promoting-tourist-places-in-kerala\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":134,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-159","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/comments?post=159"}],"version-history":[{"count":1,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/159\/revisions"}],"predecessor-version":[{"id":160,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/159\/revisions\/160"}],"up":[{"embeddable":true,"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/pages\/134"}],"wp:attachment":[{"href":"https:\/\/indepthcommunication.com\/index.php\/wp-json\/wp\/v2\/media?parent=159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}