Weaving the Threads of Artificial Intelligence across Disciplines
Edited by: Dr. Srabani Roy Maiti
Month/Year: October 2025
ISBN: 978-81-946971-8-3
Publisher: In-Depth Communication
About Book:
Weaving the Threads of Artificial Intelligence across Disciplines finds out the general position of AI in reorganizing the discourses of media, culture, education, agriculture, marketing, and the environment. It unites various intellectual perspectives and scrutinizes how AI is altering the mass media presentation, consumer participation as well as predicting consumer behavior, advertisement policy, and even cultural conformity in the forthcoming digital domain, such as the meta-verse. It further highlights the potential that AI holds in venturing to address urgent problems of the world like climate change, along with addressing concerns of ethics, misinformation, bias, and accountability. Thus, this book gives a comprehensive view of the promises and scopes of artificial intelligence, providing the readers an overall view of how artificial intelligence is transforming our current world.
Editor’s Profile:
Dr. Srabani Roy Maiti teaches in the Department of Journalism and Mass Communication in Kidderpore College, Kolkata, as an Assistant Professor and Head. She has more than 20 years of teaching experience having a Ph.D. in the University of Burdwan in Santali communication. Her areas of research are folk and tribal communication, development communication, and political communication and media studies. She has written papers in international, national conferences, published in known journals, has written chapters in edited books, and delivered lectures at different academic forums. She has also organized significant academia conferences such as an international conference on artificial intelligence and mass media sponsored by ICSSR.
Table of Contents:
(The following is the tentative table of content, the final list will be updated soon)
- Decoding AI: Understanding its Impact on the Narratives of Mass Media
Dr. Srabani Roy Maiti - Role of AI in the Development of Indian Culture-Specific Metaverse Experience
Aniket Bardhan and Prof. (Dr.) Sudeepa Bannerjee - Decrypting the AI Enigma: A Bibliometric Analysis on the Research Directions around Chat GPT
Mohammed Johaed - A Study on the Advances and Application on Integration of Speech Technology with Character Voice AI for Creating 3D Animations
Abbin Joseph Thomas and Dr. S. Rajesh Kumar - AI and Neuro-marketing: Shaping the Future of Advertising
Sraya Banerjee and Priyanka Sadhukhan - The Role of Artificial Intelligence in Millet Production in Niphad Tehsil (Maharashtra)
Anita Bhaskar Derley - Integration of Artificial Intelligence in Transforming Audience Engagement and Media Consumption Pattern: A Netflix Case Study
Saheli Sen and Dr. Abhishek Das - AI Redefining Consumer Choices: An Analysis on Predicting Consumer Behaviour
Dr. Jyoti Dutta - Steering Ethics: Role of Chat GPT in Media Research
Dr. Debastuti Dasgupta and Sulagno Karmakar - Media, Content & Artificial Intelligence: An appraisal in the Era of Ethical Decrepitude
Somyajit Sarkar - Artificial Intelligence in Media: Transformative Impacts, Ethical Considerations, and Global Perspectives
Smitasree Pal - The Role of AI through Mass Media in Saving the Earth from Climate Disaster
Souvik Chongder - Understanding the Impact of AI Chatbots on Cognitive Learning of Secondary School Students
Utsav Lahiri